Research Outline: Draft 1
Title of study
one sentence in which key research theme is identified and succinctly conveyed
1) Outdoor advertising vs. architecture.
2) 'The Briefing Process'
(I still need to develop these themes as they are not succinctly conveyed.)
what are you researching and with what end in mind
describe more generally the area of inquiry, and propose possible outputs/results
At this early stage of research, there are two avenues that I would like to look into.
1) How outdoor advertising affects architecture and landscapes, how the two work together, and intern how that advertising/architecture affects the way we feel. I’m going to look into the aesthetics of cities, urban planning, and sociology.
2) “The Briefing Process” that I am directly involved in at EYE. I will look at internal structures of briefs, projects, marketing output, the process from DESIGN PROBLEM to IDEA to CREATIVE OUTCOME, the people a project goes through, what influence they have on the final outcome, how Branding ties into it, the network and marketing in different markets (Australia & NZ with North America, Asia and Europe).
how will you conduct your research
methodology and schedule, 'what' you plan to do and 'when'
I plan to expand my current knowledge of both topics by continuing to read relevant material, looking online as well as library books. I aim to have the most relevant information put on this blog, so you can see what I am finding and what information is feeding into my research development. My aim is to come up with five pieces of information that will help and assist in my research a week (one a day). Whether it is visual or written for the next 5 weeks. This is to widen my level of enquiry and build a strong foundation for my research. I will also start drawing up ideas of final outcomes.
why is this research worth doing
frame the research within an existing body of knowledge and within your immediate
environment... how might what you're doing contribute?
1) It will give the company I work for a greater understanding of the environment they work it. What affect they inventory is having on the ‘beauty of Sydney’ for example. Raise awareness of the effects of outdoor advertising on our immediate environment (whether the positive outweighs the negative, etc).
2) It will hopefully be able to create visible structure. It would also be able to show WHY our work looks the way it does, HOW different it would look if the current input balance was skewed, and propose EYE through the eyes of “Galina as Brand Manager” for example, not exactly sure where to take this one yet.
what will you produce?
describe more generally the form you see outcomes/results taking
1) Billboard. Series of scrolling adds. A visual diary/photographic publication of Sydney vs. outdoor advertising. A series of large scaled mockups of ‘what ifs’ eg. Advertising took over the city, our homes… a proposal for 2027.
2) A series of corporate documents outlining my findings. A book. A banner add.
selected preliminary list of readings and references
can be artefacts based as much as texts etc...
At this stage there is this book I have on order from Amazon:
Alain Du Botton “The Architecture of Happiness”
one sentence in which key research theme is identified and succinctly conveyed
1) Outdoor advertising vs. architecture.
2) 'The Briefing Process'
(I still need to develop these themes as they are not succinctly conveyed.)
what are you researching and with what end in mind
describe more generally the area of inquiry, and propose possible outputs/results
At this early stage of research, there are two avenues that I would like to look into.
1) How outdoor advertising affects architecture and landscapes, how the two work together, and intern how that advertising/architecture affects the way we feel. I’m going to look into the aesthetics of cities, urban planning, and sociology.
2) “The Briefing Process” that I am directly involved in at EYE. I will look at internal structures of briefs, projects, marketing output, the process from DESIGN PROBLEM to IDEA to CREATIVE OUTCOME, the people a project goes through, what influence they have on the final outcome, how Branding ties into it, the network and marketing in different markets (Australia & NZ with North America, Asia and Europe).
how will you conduct your research
methodology and schedule, 'what' you plan to do and 'when'
I plan to expand my current knowledge of both topics by continuing to read relevant material, looking online as well as library books. I aim to have the most relevant information put on this blog, so you can see what I am finding and what information is feeding into my research development. My aim is to come up with five pieces of information that will help and assist in my research a week (one a day). Whether it is visual or written for the next 5 weeks. This is to widen my level of enquiry and build a strong foundation for my research. I will also start drawing up ideas of final outcomes.
why is this research worth doing
frame the research within an existing body of knowledge and within your immediate
environment... how might what you're doing contribute?
1) It will give the company I work for a greater understanding of the environment they work it. What affect they inventory is having on the ‘beauty of Sydney’ for example. Raise awareness of the effects of outdoor advertising on our immediate environment (whether the positive outweighs the negative, etc).
2) It will hopefully be able to create visible structure. It would also be able to show WHY our work looks the way it does, HOW different it would look if the current input balance was skewed, and propose EYE through the eyes of “Galina as Brand Manager” for example, not exactly sure where to take this one yet.
what will you produce?
describe more generally the form you see outcomes/results taking
1) Billboard. Series of scrolling adds. A visual diary/photographic publication of Sydney vs. outdoor advertising. A series of large scaled mockups of ‘what ifs’ eg. Advertising took over the city, our homes… a proposal for 2027.
2) A series of corporate documents outlining my findings. A book. A banner add.
selected preliminary list of readings and references
can be artefacts based as much as texts etc...
At this stage there is this book I have on order from Amazon:
Alain Du Botton “The Architecture of Happiness”
8 March 2007 at 10:02
Hi Galina,
My initial response to this is that 'option 1' sounds like it has more potential, in the sense that it sounds like it already has a critical edge. I have been thinking that 'option 2', the Briefing Process, could somehow be fitted into option 1 though... like if you were to consider how much power the designer actually has over this stuff (environmental graphic design). From my experience such projects tend to be largely marketing and/or client driven, and the designer is powerless... but you may feel differently?
"1) It will give the company I work for a greater understanding of the environment they work in. "
I think this could be really interesting to keep in mind... some sort of motivation toward an outcome/artefact for the end of the year.
Most obviously you need to do a lot of the theoretical background asap. Try and track down books/texts from different disciplines (I'm thinking sociology and cultural studies...), but also see what's been done in design. My expectation is that you'll find Architects bemoaning the decline of cities being covered in advertising, and not much in the field of Graphic Design. But maybe (hopefully!) I'm wrong?
I actually think you shouldn't worry too much about the end product just yet, because I think that'll depend on who you think your research is most relevant to... other students? Professional designers (and architects)? The company you work for? ... you know what I mean.
So yeah for now I think try and evolve your literature review as quickly as possible.