iPod vs iinet
I was putting together an interesting/insightful FYI (For Your Information) email to the marketing team I work in. It was of the iinet campaign (that another outdoor advertising company) had put together. It was hard to miss, located at central Sydney (Town Hall/Queen Victoria Building) Train Station the iinet campaign campaign was hard to miss.
Also, ironically, Luke sent me a link to an iPod Campaign that went on at Boston’s South City train station. Similar… or is it?
Here’s my email to the Team:
Hello one and all!
FYI
I travel through Town Hall train station twice a day going to and from work, along with many thousands of other people.
About a week ago the iinet campaign started in Town Hall station, and it was very hard to ignore! Not only did they buy all the advertising space at the station, but came up with decals that cover almost every single wall and pillar (all 4 sides), even area’s on the floor! The message is simple, a young guy talking about their product in a casual, friendly and humorous way.
What makes this interesting is that all the messages on the creatives are very sight specific (eg. When walking out of Woolworth you’re faced with a banner where Fin’s blurb reads “All those who forget which way to turn when they come out of Woolies, SAY I). I know that when we place advertising in some of our units in Shopping Centres it is also sight specific, but this campaign I feel take it a little bit further. I think it has been very cleverly execution, and I’m sure it’s reaching countless numbers of business professionals, and more. It also shows how to think a little outside the square in terms of the ‘empty/non-advertising space’ that can be used to reach the target audience.
I think it would be worth our while to look into these ways of advertising. I understand that Shopping Centres and Airports have their restrictions, but maybe universities would be a little more flexible and could be a good playground to execute such campaigns?
Feel free to pass these photo’s on to whoever you think might be interested. (I have more if anyone likes. And please excuse the blurry ones, I had my digital camera on the wrong setting... I don’t think I’ll be starting a career in photography anytime soon!)
Kind Regards,
Galina Senkevitch
Junior Graphic Designer
iinet campaign that has taken over Town Hall train station in Sydney!
Also, ironically, Luke sent me a link to an iPod Campaign that went on at Boston’s South City train station. Similar… or is it?
Here’s my email to the Team:
Hello one and all!
FYI
I travel through Town Hall train station twice a day going to and from work, along with many thousands of other people.
About a week ago the iinet campaign started in Town Hall station, and it was very hard to ignore! Not only did they buy all the advertising space at the station, but came up with decals that cover almost every single wall and pillar (all 4 sides), even area’s on the floor! The message is simple, a young guy talking about their product in a casual, friendly and humorous way.
What makes this interesting is that all the messages on the creatives are very sight specific (eg. When walking out of Woolworth you’re faced with a banner where Fin’s blurb reads “All those who forget which way to turn when they come out of Woolies, SAY I). I know that when we place advertising in some of our units in Shopping Centres it is also sight specific, but this campaign I feel take it a little bit further. I think it has been very cleverly execution, and I’m sure it’s reaching countless numbers of business professionals, and more. It also shows how to think a little outside the square in terms of the ‘empty/non-advertising space’ that can be used to reach the target audience.
I think it would be worth our while to look into these ways of advertising. I understand that Shopping Centres and Airports have their restrictions, but maybe universities would be a little more flexible and could be a good playground to execute such campaigns?
Feel free to pass these photo’s on to whoever you think might be interested. (I have more if anyone likes. And please excuse the blurry ones, I had my digital camera on the wrong setting... I don’t think I’ll be starting a career in photography anytime soon!)
Kind Regards,
Galina Senkevitch
Junior Graphic Designer
iinet campaign that has taken over Town Hall train station in Sydney!