<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d5424045260746825874\x26blogName\x3dDESI401:+Design+Research\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://missgalina.blogspot.com/search\x26blogLocale\x3den_GB\x26v\x3d2\x26homepageUrl\x3dhttp://missgalina.blogspot.com/\x26vt\x3d7304131041697137203', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Auckland ban on Billboards??

Friday 27 April 2007 by galina

NZ Herald has some interesting articles that I need to follow up over the next couple of days

19 April

18 April

17 April

iPod vs iinet

by galina

I was putting together an interesting/insightful FYI (For Your Information) email to the marketing team I work in. It was of the iinet campaign (that another outdoor advertising company) had put together. It was hard to miss, located at central Sydney (Town Hall/Queen Victoria Building) Train Station the iinet campaign campaign was hard to miss.

Also, ironically, Luke sent me a link to an iPod Campaign that went on at Boston’s South City train station. Similar… or is it?

Here’s my email to the Team:

Hello one and all!

FYI

I travel through Town Hall train station twice a day going to and from work, along with many thousands of other people.

About a week ago the iinet campaign started in Town Hall station, and it was very hard to ignore! Not only did they buy all the advertising space at the station, but came up with decals that cover almost every single wall and pillar (all 4 sides), even area’s on the floor! The message is simple, a young guy talking about their product in a casual, friendly and humorous way.

What makes this interesting is that all the messages on the creatives are very sight specific (eg. When walking out of Woolworth you’re faced with a banner where Fin’s blurb reads “All those who forget which way to turn when they come out of Woolies, SAY I). I know that when we place advertising in some of our units in Shopping Centres it is also sight specific, but this campaign I feel take it a little bit further. I think it has been very cleverly execution, and I’m sure it’s reaching countless numbers of business professionals, and more. It also shows how to think a little outside the square in terms of the ‘empty/non-advertising space’ that can be used to reach the target audience.

I think it would be worth our while to look into these ways of advertising. I understand that Shopping Centres and Airports have their restrictions, but maybe universities would be a little more flexible and could be a good playground to execute such campaigns?

Feel free to pass these photo’s on to whoever you think might be interested. (I have more if anyone likes. And please excuse the blurry ones, I had my digital camera on the wrong setting... I don’t think I’ll be starting a career in photography anytime soon!)

Kind Regards,

Galina Senkevitch
Junior Graphic Designer





iinet campaign that has taken over Town Hall train station in Sydney!

Trigger number 1 could be: Virtual

Tuesday 17 April 2007 by galina

Virtual: adjective
1. a virtual guarantee effective, in effect, near, near enough, essential, practical, to all intents and purposes.
2. a virtual shopping environment simulated, artificial, imitation, make-believe; computer-generated, online, virtual reality.
(Virtual, virtual community, virtual image, virtual memory, virtual office, virtual pet, virtual private network, virtual reality, virtual storage, virtualize, virtuality, virtualization, virtualizer, virtually.)

I came up with this one about a month ago, but just realized that I still haven't posted it. Imagine that you have kept this trigger virtual in the back of your mind, ever since the Aram Bartholl post.

Using the Nature's Pallet

by galina

Benjamin Moore Paints & Nike Speed












These are what I was talking about yesterday. The idea of 'absence' of an ad, one what moulds/fit's into the natural surroundings. I have to think, how successful is it? Only when it's photographed from the right angle??
(will still give them some credit for trying)

A World Without Advertising

Monday 16 April 2007 by galina


"Ever wondered what a world without visible outdoor advertising would look like? These impressive pictures show what would happen if out of home advertising were completely banned and all existing ad messages removed virtually overnight.
After being increasingly frustrated by media buyers refusal to play by the rules the city council passed ordnance that outright banned all forms of visible outdoor advertising.
Existing outdoor sites have now been stripped of their creative and this is the dramatic result.
The city has a kind of end of the world feel about it."




from the pitch HK (Hong Kong, Marketing Magazine)

I think if it came down to it, they would remove the structures that held the billboards also, or paint over the ugly walls, maybe get some landscape architects in to plant some trees. These billboard ghosts remind me of another set of ads I saw recently, I will post them tomorrow. I couldn't believe there were billboards out there that embrace the empty, pretend-im-not-here space, or "sampling it's environment".

glossary of terms from "Relational Aesthetics"

Sunday 8 April 2007 by galina

glossary from "Relational Aesthetics" by Nicolas Bourriaud

Aesthetics
An idea that sets humankind apart from other animal species. In the end of the day, burying the dead, laughter, and suicide are just the corollaries of a deep-seated hunch, that life is an aesthetic, ritualised, shaped form.

Art
1. General term describing a set of objects presented as part of a narrative known as art history.This narrative draws up the critical genealogy and discusses the issues raised by these objects, by way of three sub-sets: painting,sculpture, architecture.
2. Nowadays, the word 'art' seems to be no more than a semantic leftover of this narrative, whose more accurate definition would read as follows: Art is an activity consisting in producing relationships with the world with the help of signs, forms, actions and objects.

Co-existence criterion
All works of art produce a model of sociability, which transposes reality or might be conveyed in it. So there is a question we are entitled to ask in front of any aesthetic production: 'Does this work permit me to enter into dialogue [ Could I exist, and how, in the space it defines?] A form is more or less democratic. May I simply remind you, for the record, that the forms produced by the art of totalitarian regimes are peremptory and closed in on themselves (particularly through their stress on symmetry).
Otherwise put, they do not give the viewer a chance to complement them.
(see: Relational (aesthetics)).

Context
In situ art is a form of artistic activity that encompasses the space in which it is on view. This consideration by the artist of the exhibition venue consisted, yesterday, in exploring its spatial and architectural configuration. A second possibility, prevalent in the art of the 1990s consists in an institutional structure, the socio-economic features encompassing it, and the people involved. This latter method calls for a great deal of subtlety : although such contextual studies have the merit of reminding us that the artistic doing does not drop out of the sky into a place unblemished by any ideology, it is nevertheless important to fit this investigation into a prospect that goes beyond the primary stage of sociology, It is not enough to extract, mechanically, the social characteristics of the place where you exhibit (the art centre, the city, the region, the country...) to ''reveal'' whatever it may be. For some artists who complicated thinking represents an architecture of meanings, no more nor less (Dan Asher, Daniel Buren, Jef Geys, Mark Dion) how many conceptual hacks are there who laboriously 'associate', for their show in Montelimar, nougat production and unemployment figures? The mistake lies in thinking that the sense of an aesthetic fact lies solely in the context.

Form
Structural unity imitating a world. Artistic practice involves creating a form capable of "lasting", bringing heterogeneous units together on a coherent level, in order to create a relationship to the world.

Gesture
Movement of the body revealing a psychological state or designed to express an idea. Gesturality means the set of requisite operations introduced by the production of artworks, from their manufacture to the production of peripheral signs (actions, event, anecdotes)

"Part of the Process"

Friday 6 April 2007 by galina

ESSAY/THEORY text chosen for group discussion on Monday 30 April.
Nicolas Bourriaud's concept of 'relational aesthetics' may give designers a new set of tools.
By Monike Parrinder and Colin Davies.







Desktopography

Tuesday 3 April 2007 by galina

Desktopography is an exhibition of naturally themed desktop wallpapers created by designers worldwide and... probably has absolutely nothing to do with my research, but I thought it was really cool none the less.

The website says that designers spend 90% of their waking life in front of a computer so the most appealing genre for a wallpaper would be one that has beautiful design mixed with the all important aspect of being outdoors.

I thing some designers just get bored doing the commercial stuff and want to create beautiful work just for themselves! Hence designing these desktop images. I think I will make one... in the spare time I don't have.

about

October 2006: I moved to Sydney from Christchurch, NZ. February 2007: I started working at EYE, an outdoor media advertising company. I work in the Marketing department, as a Graphic Designer (one of 4 in-house designers) producing and co-ordinating work that promotes EYE as a multi-format, single branded, out-of-home entity world wide. February 2004-currently I am a full time student at Canterbury University. This year I am undertaking a research assignment for DESI401 (my fourth year of a B.FA Degree in Graphic Design) and this blog is here as a means of communication with my lecturer Luke Wood and other design students.

search

recent posts

recent comments

archives

links

taxonomy